Approach
Qualitative Research
By conducting stakeholder workshops, our team was able to uncover directions and insights shared by staff.
Information Architecture
Using the notes from Discovery, our team laid out where the overall pieces of the site would live, within a larger, pre-existing structure.
Content Priority Guides
Because all of the pages of Project Vaccine were net new, the team needed to work with subject matter experts and rough out content priority guides, a kind of low-fidelity wireframe. These guides helped our team test out ideas for placement and interaction.
Visual Design
Our Creative team brought life to the content by creating a styleguide and full visual deisgn, including interactions.
Release
The brand-new site shows multiple interaction points and paths, answering common questions and providing a new way to learn about the entire vaccine process. Visit the Project Vaccine site.
